Context

Pet Service platform

Context

Pet Service platform

Context

Pet Service platform

Background

Pet owners need reliable, personalized care for their pets, but they often struggle to find sitters who they can trust. Meanwhile, sitters face operational challenges, from managing multiple clients to communicating effectively with pet owners. The pet-sitting industry also lacks structured training for sitters and clear communication platforms for owners and sitters to engage with each other.

Background

Pet owners need reliable, personalized care for their pets, but they often struggle to find sitters who they can trust. Meanwhile, sitters face operational challenges, from managing multiple clients to communicating effectively with pet owners. The pet-sitting industry also lacks structured training for sitters and clear communication platforms for owners and sitters to engage with each other.

Background

Pet owners need reliable, personalized care for their pets, but they often struggle to find sitters who they can trust. Meanwhile, sitters face operational challenges, from managing multiple clients to communicating effectively with pet owners. The pet-sitting industry also lacks structured training for sitters and clear communication platforms for owners and sitters to engage with each other.

Contribution

Founder, Product Design, Marketing, Customer Service

Contribution

Founder, Product Design, Marketing, Customer Service

Contribution

Founder, Product Design, Marketing, Customer Service

Timeline

2023.3 -

Timeline

2023.3 -

Timeline

2023.3 -

Result

10,000+ Stable Users and Brand Trust

Result

10,000+ Stable Users and Brand Trust

Result

10,000+ Stable Users and Brand Trust

How it Started?

As a cat parent to two beloved felines, I often struggle to find someone reliable to care for them when I'm away.

“

So why not build a platform ourselves — one that solves the travel worries of pet parents like us?

Market & Users Research

Main Pain Points

High Communication Load: Sitters spend too much time confirming service details.
Scheduling Issues: Managing multiple bookings is logistically difficult.
Trust Concerns: Owners need more reassurance and transparency.

Design Insights for Meowpie

All-in-One Dashboard: Centralize booking info, pet details, and schedules.
Smart Reminders: Use WeChat alerts for timing and navigation.
Build Trust: Add service logs, photos, and reviews to increase transparency.

Ideate& Strategy

80% of PDB users are Gen Z. To define PDB’s market position, we conducted research on their favorite social media platforms and psychology-focused websites, identifying key engagement trends and user behaviors.

Feature Highlights

Starting within our capabilities, we first built free tools for cat sitters — attracting a solid base of sitters before expanding to the consumer side.